Infuse moisture into skin with this replenishing hydrating face primer that keeps skin feeling fresh all day and maintains the color integrity of makeup. Olive Extract visibly smooths and locks in hydration while Marine Hydra Botanicals replenish skin and improve skin’s hydration in just one week. Good for your makeup. Good for your skin.
Improves skin’s hydration in just one week*
Helps prevent water loss*
Extends Makeup’s Wear – 86% of consumers agree this primer extends the wear of makeup
Boosts Softness & Suppleness – 91% of participants said this primer boosts skin softness and suppleness*
*Based on an independent US consumer study on 30 participants
Apply after skincare. Gently massage a dime-sized amount onto skin with fingertips. Follow with Tinted Moisturizer or Foundation.
“Add Primer Hydrating over moisturizer for extra slip when doing face massage.” – Jason Hoffman
“For for dry eyelids sweep a tiny amount of Primer Hydrating before applying makeup.” – Tayaba Jafri
Just as a painter primes a canvas, Laura Mercier believes in priming the skin. Pure Canvas Primers are the essential step to prepare the skin for makeup application. All silicone-free, the breathable formulas seal in skincare and create a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primers not only protect skin but are also good for skin.